Email:
iam@colincarmichael.ca
Address:
331 Main St
Cambridge, Ontario
N1R 1Y4
Mobile:
519-240-1049
Colin Carmichael Digital Communications & General Geekery
Contact
Summary
Digital communications executive with the technical expertise required to bridge the gap between strategy and execution. An experienced manager of people and projects with a passion for everything digital.
Skills
- Communications Strategy
- Media Relations
- Corporate Communications
- Community Relations
- Digital Media
- Digital Integration
- Web Development
- Social Media
- Web Analytics
- Team Management
- Team Leadership
- Conflict Resolution
- Public Speaking
- Technical Training
Experience
The Presbyterian Church in Canada
10 /
2008
-
05 /
2012
Director, Communications
I am the executive responsible for all communications activities of The Presbyterian Church in Canada including web, print and social media.
Presence Management: I am responsible for managing the denomination’s main corporate website (presbyterian.ca) containing over 5000 unique pages. I also manage a small network of satellite sites and a larger network of congregational websites. In total, I am directly responsible for about two hundred websites. In addition to these internal websites, I manage The PCC’s presence on the various social media sites.
Project Management: The Communications Office is primarily a “service” agency that works with various other departments, agencies, committees and congregations within The PCC. The work varies from simple design requests to complex web deployments. I manage each project as it moves to and from each Communications employee as well as through outside vendors.
Media & Community Relations: I am the primary contact for all media inquiries as well the the first responder to feedback from the Presbyterian community. The Communications Office manages the infrastructure through which the Church speaks to - and listens to - its members.
Social Media Group
2007
-
2008
Strategist
Social Media Strategy & Execution: As part of the strategy team at Social Media Group, I was involved in creating, pitching and executing social media activities for our clients. As the on-site strategist at Ford Motor Company’s headquarters in Dearborn, Michigan, I was involved with virtually all social media efforts of the Communications and Marketing teams at Ford. Activities included consulting on corporate website architecture, assisting with social media outreach, social application development.
Technical Expertise: As part of the technical team at SMG, I was called upon regularly to evaluate new technologies and advise on their utility for our clients. I was also the technical lead on most of our product development projects including SMG’s proprietary social media press release platform, DigitalSnippets.
Education & Training: Due to my facility with both the technical underpinnings and the strategy/business implications of the social web, I was tasked with bringing the North American Communications team at Ford Motor Company up to speed on impact of social media on their work. Through a series of webinars, that I developed, I gave helped Ford’s communications team develop the basic social media understanding they needed to move forward.
TrueLocal Inc.
2005
-
2007
Director, Product Development
I was responsible for building on the overall TrueLocal experience by developing new features and products across all of TrueLocal’s product lines. From idea and concept management right through to implementation, I was responsible for ensuring that TrueLocal’s products and features are in place to provide the very best experience in local search.
I started at TrueLocal as a UI web developer and quickly moved up and over to the business side of things spending several months as Director, Strategic Partnerships before eventually taking responsibility for TrueLocal’s entire product line as Director, Product Development.
TrueLocal Inc.
2005
-
2005
Web Developer
Initially hired to simply inspect and evaluate the HTML generated by our proprietary backend system, I quickly became responsible for all front-end development.
Family & Children's Services of the Waterloo Region
2003
-
2005
Child & Youth Worker
Weekend relief staff in the CARE home program at Family & Children’s Services of the Waterloo Region
Education
University of Western Ontario
2010
-
2011
Professional Certificate
,
Communications & Public Relations
Wilfrid Laurier University
2001
-
2005
BA (Hons.)
,
Political Science
Interests
digital experimentation, philosophy, playing hockey, politics, genealogy, classic cars, photography
Associations
International Association of Business Communicators
