Julio Tapia Metrics, KPI and Online Marketing Manager
Contact
Summary
Digital Strategy Consultant with considerable experience on the Internet and generate improvements in workflows involving teams in the adoption of new technologies being nexus in the application of these technologies within the company’s business. Very structured, methodical, motivated and with a high ability to coordinate human resources to achieve the expected success.
Specialties
- Management and Analysis Metrics and KPI
- Online & Digital Marketing, Management of Budgets and Campaigns
- SEO, Research and Management Improvements
- Management stock and Coordination of Advertising Online
- Social Media Marketing, Facebook, Youtube, Linkedin and Twitter
- Mobile Websites
- User Experience Design & IA
Skills
- Google Adwords
- Google Analytics
- KPI
- Business Analysis
- Market Analysis
- Online Advertising
- Google Website Optimizer
- Google Webmaster Tools
- Google Adsense
- DoubleClick
- Adobe Creative Suite
- HTML
- CSS
- User Interface Design
- Social Media Marketing
- SEO
- User Experience
- Usability
- Information Architecture
- Digital Strategy
- Online Marketing
- Web Analytics
- Digital Marketing
- Analytics
- Advertising
Experience
Portalinmobiliario.com
01 /
2012
-
Present
Metrics & Conversion Manager
- Medición de Métricas, Estadísticas y Tráfico Web, análisis de KPI y entrega de reportes. Google Analytics y Urchin.
- Gestión y administración de presupuestos en Campañas de Marketing Digital y Online. Google Adwords y Agregadores
- Posicionamiento SEO, Investigación, Gestión de Mejoras y envío de informes. Medición de Tráfico orgánico.
Trabajando.com
12 /
2009
-
02 /
2012
Online Marketing and Metrics Manager
- Gestión y administración de presupuestos en Campañas de Marketing Digital y Online. Google Adwords, Facebook y Agregadores
- Medición de Métricas, Estadísticas y Tráfico Web, análisis de KPI y entrega de reportes. Google Analytics
- Posicionamiento SEO, Investigación, Gestión de Mejoras y envío de informes. Medición de Tráfico orgánico.
- Coordinación de Venta de Publicidad Online.
- Estrategia Digital en Redes Sociales. Facebook, Twitter, Youtube y Linkedin.
- Experiencia de Usuarios y Usabilidad. Google Optimizer
- Gestión de Proyecto Sitios Móviles.
- Investigación de nuevos medios y tecnologías.
Trabajando.com
04 /
2008
-
12 /
2009
User Interface Designer and Front Senior Designer
Production CSS, Front Design User Interface Design Architecture of Information Templates for Jobs Sites Holding Online Marketing Manager (Analytics, Adwords, SEO & Admanager)
Tutelkan Project
11 /
2007
-
08 /
2008
User Interface Designer & Front Senior Designer
Web Producción of Plataform HTML+CSS Interface Design Advising y Consultancy
Notable Design
12 /
2005
-
04 /
2008
Self-employed
- Front Design & Production CSS
- User Interface Design
- Information Architecture
- Social Media
Rosa Agustina Resort
07 /
2007
-
02 /
2008
Product Manager Olmueturistico.cl
- Project Proposal and Definition
- Analysis of Costs and Feasibility (Benchmark Web)
- Online / Offline Digital Marketing and Advertising (CPC,CPM, CPA),
- Social Media Marketing, Social Networks
- Information Architecture
- Google Analytics, Google Adwords, Google Adsense
- User Interface Design and Experience
- Metrics, Stats, SEO
- Website Programming
- Planning and Management
- Sales and Advertising
- Presentations to Customers
e[ad] Escuela de Arquitectura y Diseño PUCV
09 /
2004
-
12 /
2005
User Interface Designer - Constel Project
The First CMS Constel Project Development of Interfaces with CSS Study and Research of Interfaces in the Web Support of User’s Interaction.
Education
Universidad Chileno Británica de Cultura
2011
-
2011
English
160 hours English Course, Starting from 580 points in Toeic Test
Wall Street Institute
2009
-
2011
English
13 months.Upperwaystage II
Google Adwords Qualified Professional
2009
-
2009
Professional
,
Marketing
SEM Marketing Campaign
Universidad Católica de Valparaíso
2001
-
2005
Licensed
,
Graphic Interface Designer
futbol soccer team, travels, sports
Honors
2º Price Photography Constest - 2000
Interests
Marketing Online, Interaction Design, SEO, Usability, Accesibility, IT Research, Webdesign, Mobile Research, Football, Trekking, Outdoors, Poker
Associations
Aichile Constel Cadius List
Languages
- English ( Professional working proficiency )
- Spanish ( Native or bilingual proficiency )
